Na Tuk Gong

Na Tuk Gong is a heritage-inspired character IP based on Malaysia's unique multicultural guardian spirit tradition. Reimagined as a friendly and approachable figure, the character combines local elements such as batik attire, the songkok, keris, gold ingot, and traditional auspicious motifs. Through collectible figures, illustrations, and functional merchandise, the project transforms cultural heritage into contemporary designs that connect with younger generations. It aims to preserve and celebrate Malaysia's multicultural identity while sharing meaningful values of protection, prosperity, gratitude, and good fortune in everyday life.