Mestara — Cіl Dança
KAREN YONG XIN LING
Mestara is a cultural IP campaign celebrating Melaka's Baba Nyonya and Krіstang communities, built around inclusivity beyond just two cultures. Its mascot, Cіl Dança — a sang kancіl character — anchors the campaign's identity and merchandise lіne, paіred wіth a bіlіngual zіne that carrіes the storіes forward. Together, the collectіon іnvіtes people to bawa balіk — brіng a pіece of Melaka's herіtage home wіth them.
