冯翊堂

Feng Yi Tang (冯翊堂) is an original character IP inspired by Sang Kancil, one of Malaysia's most iconic folk characters. The Feng Yi Tang (冯翊堂) logo draws its inspiration from the traditional Chinese ancestral hall names (Tang Hao), specifically the hall name associated with the Chinese surname Duang (党).

From its ears to its feet, the character incorporates a variety of cultural elements representing Malaysia's rich multicultural heritage. This IP was created to celebrate and promote Malaysian culture by bringing together the country's diverse traditions into a single character, symbolizing Malaysia's unity, harmony, and unique cultural identity.