ANYA • MAZING

ANYA • MAZING is a digital campaign that reimagines traditional anyaman through a contemporary visual language. Our design concept translates the craft into colourful, graphical, and playful visuals that are more approachable to younger audiences. The Anyaman Kit extends this concept through youth-oriented merchandise, such as washi tape and blind boxes, transforming traditional anyaman into something fun, engaging, and collectible. Through this modern interpretation, we hope to spark curiosity and encourage younger generations to reconnect with Malaysian heritage.